Are You Planning for the Marketer Exodus?

Alfaro Recoba

What’s the biggest trend for which marketing leaders should be aware? Employee mobility. Years ago a former colleague said to me:  “Have you noticed after Labor Day everyone comes back to work and suddenly realizes there are only four months left until the end of the year and panic kicks […]

Marketing And Strategic Planning

Alfaro Recoba

The business world requires planning and programming to reach a defined segment with the creation of strategies appropriate to its needs, which allow to achieve status, notoriety and brand recognition among other objectives that the organization can set. Is. Strategic planning in marketing involves creating a document that explains in […]