Representative image (iStock) By Anupam NarulaThe Covid-19 pandemic accelerated the adoption of digital technologies and tech companies have taken this a step further to enhance the user experience, ultimately converging with the concept of the Metaverse- a concept coined by Neal Stephenson in the year 1992. Although the term Metaverse […]
Branding
Implementing A New Digital Marketing Strategy? 10 Ways To Help Ensure ROI
As with many aspects of business, implementing a new digital marketing strategy can sometimes feel like a risky endeavor. When you’re new or have limited experience in business ownership, testing out new tactics and investing money in projects and initiatives that may or may not fail can feel like a […]
Global Brand Strategy Consulting Services Market Forecast to 2029 – Featuring IBM, BCG, Trout and RKS Design Among Others – ResearchAndMarkets.com
DUBLIN–(BUSINESS WIRE)–The “Global Brand Strategy Consulting Services Market, Forecast to 2029” report has been added to ResearchAndMarkets.com’s offering. This report focuses on Brand Strategy Consulting Services market revenue at the global, regional, and company level. From a global perspective, this report represents overall Brand Strategy Consulting Services market size by […]
Why Topical Authority Is More Important Than Ever To Include In Your Marketing Strategy
Businesspeople meeting about strategy getty Long gone are the days when brands could earn SEO points via irrelevant links and keyword stuffing. Search engines now use artificial intelligence and machine learning to weed out the riffraff and rank webpages with greater and greater sophistication. The user experience is as important […]
How To Quickly Fill Content Gaps In Your Strategy
According to Byron White, Founder and CEO of WriterAccess, their target market is centered around “content marketers looking to make the world a better place with quality content as the driver.” “That can be a Fortune 500 chief marketing officer,” White notes, “or a solopreneur who’s now a content strategist […]
Don’t Wing It! Craft A Video Marketing Strategy That Gets Results
September is Marketing and Branding Month at Inman. Tips for better branding and in-depth features on how to take advantage of marketing tools provided by Zillow, Redfin and other platforms are all in the works in addition to insights from experts. You’ll find it all at Inman, as well as […]